Mobixell, a provider of rich media, mobile Internet and broadband solutions, announced that they have unveiled their new Seamless Access Load Distribution Management (LDM), a converged mobile data IP traffic balancing software solution that is designed to help reduce cost of ownership of mobile infrastructure and traffic management.

The new solution provides mobile operators with the balancing, availability and intelligent traffic management capabilities of a traditional hardware-based load balancer. It is already in production in multiple Tier-one mobile network operators in Europe, Latin America and Asia Pacific. 

According to the company, the Seamless Access LDM provides a cost effective alternative to standard third party Load Balancing solutions for handling large volumes of traffic. LDM, based on server based software and policy based routing, allows to grow the network interface incrementally to nearly any capacity required supporting 100 Gbps or more.  

The module lowers the total cost of ownership of network upgrades by as much as 65 to 75 percent while providing increased flexibility in network planning and implementation along, through incremental, de-facto unlimited expansion of network capacity and total bandwidth. 

The Seamless Access LDM, located in the core of the mobile data network, acts as a centralized intelligent decision-making platform, enabling consolidation of diverse mobile services. Implementing Seamless Access LDM enables the consolidated services provided by Seamless Access to also make use of its load-balancing capabilities, hence contributing to lowering the TCO associated with mobile services. 

“Feedback from our customers tells us that mobile operators are already fighting hard to cope with the rapid growth in mobile broadband and mobile Internet usage”, said Noam Green, associate vice president of Corporate Marketing at Mobixell (News - Alert), in a press release. “We realized operators have to be more efficient, more flexible, and most importantly more cost effective to keep pace with this onslaught. Faced with operators' growing need to save on hardware expenditure while maintaining flexibility, we developed Seamless Access Load Distribution Management, an innovative streamlined solution to one of the toughest challenges facing mobile operators.”